A line of marijuana accessories, hemp body products and what's being marketed as the first global brand of commercial weed, all bearing the blessing of reggae superstar Bob Marley's estate, went on sale this week.
Backed by Privateer Holdings, a Seattle-based private equity firm focused on the cannabis indsutry, the Marley Natural brand is clearly designed to appeal to a wider customer base than college kids with a Bob Marley "Legend" poster on their dorm room wall. Body care products like hemp seed lotion and body wash, as well as accessories like a wood-accented bubbler and black walnut wooden case, are available for order online.
"We are fortunate to be living during a promising time of positive change, especially with regard to cannabis and how people understand it," Cedella Marley, the singer's daughter, said in a statement. "My dad would be so happy to see so many people appreciating the natural, healing power of the herb."
The brand built around Bob Marley has done very well since the man himself died in 1981 at the age of 36.
He ranks fourth on the Forbes list of top-earning dead celebrities, thanks to continued high record sales and other products, including beverages and lifestyle lines. Marley's name netted a total of $21 million in 2015, according to Forbes.