Utopia is the latest brand of cannabis that is banking on a premium look to set it apart from the competition.
The Santa Rosa based brand offers premium products that the company says are tested above industry standards for purity, consistency and safety; and distributes only clean and natural flowers, edibles and extracts – free of artificial chemicals, additives and pesticides.
The company's new look is designed to connect with consumers, highlight the product’s main features – such as purity and authenticity, and convey that its brand fulfills the promise of “the perfect cannabis experience.”
Emily Bercow, Co-Founder and Chief Marketing Officer of Utopia, said that cannabis users care about quality and that her company's products are "as close to perfection as possible.”
Utopia launched its new brand and product lineup in the scorching heat at the 4th Annual Chalice Festival, held recently at the San Bernardino County Fairgrounds in Victorville, California.
Utopia worked on the rebranding project with Hippo Premium Packaging, a cannabis-focused custom packaging and branding agency. Kary Radestock, CEO of Hippo, says that Utopia will be unveiling additional products and packaging in the near future.