Leafly Slashes Workforce
Leafly, a marijuana strain and dispensary resource platform, has laid off 15 employees.
The layoffs slashed about 13 percent of the workforce.
“As Leafly continues to evolve, we have decided to make some changes to our operations to better serve the growing market,” the company said in a statement. “Unfortunately, some of these changes required eliminating certain job functions, which include members of our team who we are grateful to for their contributions. Leafly will continue to invest in the professional growth of our team and resources that allow us to better service patients, consumers and businesses.”
Leafly is owned by Privateer Holdings, a Seattle-based marijuana investment firm that acquired Leafly in late 2011. It generates more than 13 million unique visitors per month — 75 percent come from the U.S., with 25 percent abroad. It recently launched a German-language edition and was investing heavily in news and lifestyle content.
Leafly just hired a new CEO, Chris Jeffrey, who joined the company this month. Jeffrey took the reins from former Leafly CEO Drew Reynolds, who became Privateer Holdings’ full-time COO in June.
Leafly, which won App of the Year honors at the 2014 GeekWire Awards, is still hiring for nine positions on its website.
Leafly founders Cy Scott, Brian Wansolich, and Scott Vickers left the company in 2015 to start a marijuana retail business data startup called Headset.
Privateer Holdings, meanwhile, raised a $58 million investment round in August to fuel rapid growth of its marijuana-related subsidiaries as more governments legalize the use of cannabis.
The firm, which has raised $140 million to date, also owns and operates Tilray, a Canadian-based brand of medical marijuana, and Marley Natural, an international company started by Bob Marley’s family that sells marijuana products in California, Oregon, and Washington.