Palmetto Harmony Incorrectly Claims to have the First Cannabis-Based Product Television Commercial

December 1, 2017

In a statement dated November 21, 2017, Palmetto Harmony states, "One of America’s leading cannabidiol companies has received approval to air the nation’s first cannabis-based product advertising."

 

However, this is simply not true.

 

A cannabis product aired on television earlier this year, and was widely covered in major media, including the Los Angeles Times and Fresh Toast.

 

As reported in Fresh Toast, "You know marijuana is mainstream when an award-winning ad agency with a client list that boasts brand such as Disney, Nestles, AT&T and Volkswagen creates a TV commercial for a cannabis brand. And the ground-breaking ad is being broadcast in several major California markets.

 

"Eureka Vapor, purveyors of portable vaporizers and cannabis concentrates, teamed up with Innovation Agency, whose work has been sought out by many Fortune 500 companies, to create a campaign dubbed 'Discover Eureka.'

 

"According to the cannabis company, the ad campaign helps 'spread the message of inclusion and acceptance throughout all the communities it serves' Since most television stations do not accept cannabis advertising, the agency helped mitigate the challenge by coming up with a concept that promotes the brand without ever showing the actual product."

 

Unfortunately, several other media outlets picked up the erroneous report about Palmetto Harmony, and reprinted this fiction as if it were fact.

 

 

 

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